Sexism In Othello Analysis - 846 Words

Othello explores the concepts of manipulation and evil through Iago, the character that is the source of evil in the play, but when analyzed closely, the reader can see that it not only is Iago the subject of evil, but Desdemona and Othello are too. Othello reinforces racism and sexism in a very subtle way; while some argue that Shakespeare undermines the racist and sexist ideas imposed on the characters by calling attention to the racism and sexism in the times, the play seems to disprove this. Shakespeare uses hate in a passive way so that the reader barely notices that they begin to associate a negative connotation with race and sex. By associating Desdemona with sinning and Othello with evil, the text progresses and becomes hateful†¦show more content†¦By tying Othello’s new evil nature with a woman, the play has again reinforces the stereotype that sinful women purposefully hurt men. This idea that women will cause men to become evil, forcing the reader into the belief that women should be stripped of sexual power, because they will use it to manipulate men. By classifying women in that way, the play supports the idea that women are manipulative beings that the viewer should hate. The play continues to support the idea of white male superiority by using Othello and the word â€Å"hate† together. While Iago is ranting about Othello giving the lieutenancy to Cassio, he repeatedly says, â€Å"I hate the moor† (1.3.409,429). By saying these words over and over again, the reader associates the racist slur with this overwhelming feeling of hate. The two words, as they appear together frequently, begin to form a connection in the readers mind. That subtle connection reinforces the underlying racism in the play. In a pivotal scene, Othello uses the word hate to say that Desdemona’s infidelity is of â€Å"hate† (3.3.509). While it shows the hate towards women, it also reflects on the idea that while the word hate used to be used about Othello, now it is being used by him towards women. This clear change in Othello shows a transformation in the play, and forces the reader to not trust him anymore. When Othello uses this word, the reader sees a clear change in his personality, and does not see him as the protagonist anymore, as they knowShow MoreRelatedEssay about A Feminist Analysis of Othello1741 Words   |  7 PagesA Feminist Analysis of Othello  Ã‚   In William Shakespeare’s tragic play Othello there are numerous instances of obvious sexism aimed at the three women in the drama -- Desdemona, Emilia and Bianca – and aimed at womankind generally. Let us delve into this subject in this paper. In the essay â€Å"Wit and Witchcraft: an Approach to Othello† Robert B. Heilman discusses a scene which occurs late in the play and which is sexist: When Othello summons Desdemona and dismisses Emilia, â€Å"Leave procreantsRead MoreSports17369 Words   |  70 PagesDates 3. Student profile 4. A suggested invitation for a sportscaster speaker Designed for teachers, this section is suggestive only, and is open to input—as is, in fact, this whole project. Your responses are encouraged, and I wish you well in your analysis of and/or career in sportscasting. Chapter 1 Introduction to Sports, Sportscasters, and Sportscasting Exercise 1.1: Your Definition/Description of Sportscasting We all have our own experiences with the subject of sportscasting. Tell aboutRead MoreSports17363 Words   |  70 PagesDates 3. Student profile 4. A suggested invitation for a sportscaster speaker Designed for teachers, this section is suggestive only, and is open to input—as is, in fact, this whole project. Your responses are encouraged, and I wish you well in your analysis of and/or career in sportscasting. Chapter 1 Introduction to Sports, Sportscasters, and Sportscasting Exercise 1.1: Your Definition/Description of Sportscasting We all have our own experiences with the subject of sportscasting. Tell about yours

Marketing Plan For Whole Foods Essay - 1319 Words

Thirty six years ago John Mackey started a grocery store based on his vision of a business that provides customers only natural foods. Based on a simple but effective business model, Whole Foods has grown to a position of market leadership that is now being challenged by low-cost organic sellers. According to Feldman (as cited in Giammona, 2015) â€Å"Whole Foods continues to face challenges from competitors going after organic and natural foods more aggressively†(para. 4). The company s differentiation edge against lower-cost competitors is fading as competitors have been successfully emulating the Whole Foods experience (Sharma,2015).Furthermore, Wahba (2016) noted that the company s Whole Paycheck reputation is hurting sales and driving customers away to other low-priced organic food competitors. Whole Foods needs to reduce prices due to the new competitive landscape. Since the grocery industry runs on very low profit margins, in order to reduce prices the company needs to reduce costs. Whole Foods can leverage its size along with the company s value proposition of working with local farmers to develop more efficient collaborative networks. The creation of partnerships in integrated networks opens up opportunities to take advantage of complementary costs structures, the respective partner s technical expertise, market knowledge and brand equity (reputation) (Swink, Melnyk, Cooper, Hartley,2014, p.11). The purpose of this paper is to offer recommendations toShow MoreRelatedMarketing Plan For Whole Foods1441 Words   |  6 PagesWhole Foods Name: Course: Tutor: Date: â€Æ' Whole Foods Introduction In United States, study shows that Whole Foods Market (WFM), Inc is one of the largest natural foods supermarkets chains that offer citizens various services. The firm enjoys strong brand name recognition in the natural foods niche market that is growing significantly. The company uses SIC Code 5411 in the grocery stores. According to Whole Foods Company, natural foods are those foods that are processed at a tiny extent or foods thatRead MoreMarketing Plan For Whole Foods1429 Words   |  6 Pages Grocery shopping has become more diversified than ever before. Whole Foods Market and Trader Joe’s have become household names in the consumer arena. Markets such as Roots, and Common Market are also in the game even though they operate on a smaller scale. Despite comparable size in terms of locations, each store’s growth has operated using a very different model. As Whole Foods has increased the number of retail centers that it operates, it has suffered accompanying growing pains in the distributionRead MoreMarketing Plan For Whole Foods1390 Words   |  6 Pagesit seems fitting that Whole Foods Markets are popping up with their distinctive green signs in neighborhoods across the country. Beginning with their first expansion in 1984, Whole Foods has consistently grown domestically. In 2007 Whole Foods began opening stores in the United Kingdom. While continually opening new stores, the company fueled its expansion by acquiring other food chains. For instance, it acquired one of its largest competitors, Wild Oats, in 2007. Whole Foods has consistently rankedRead MoreMarketing Plan For Whole Foods1817 Words   |  8 PagesWhole Foods, founded in 1980 by John Mackey, strives to provide the highest-quality natural and organic foods with a goal of creating healthier people living healthier lives. In order to achieve their goals they have implem ented several important elements as part of their overall strategy for long-term growth. Some of those elements include: †¢ Growth and Store Location Strategy – Prior to 2007, part of Whole Foods strategy was to open new stores and to acquire small owner-managed chains. They focusedRead MoreMarketing Plan For Whole Foods Essay2260 Words   |  10 PagesPerformance Whole Foods Market is the leading natural and organic foods supermarket. They are the first national â€Å"certified organic† grocery store. 2015 might have been the worst year in the history of Whole Foods Market. Comparable sales had declined for the first time since the recession. There was a humiliating scandal involving mislabeled weights and prices, and the attacks from rivals Kroger Inc., Costco Wholesale and Trader Joe’s only seemed to increase. This resulted in Whole Foods’ sharedRead MoreMarketing Plan For Whole Foods Market1587 Words   |  7 PagesCompany/Product Background For this Global Marketing Foreign Market Entry and Marketing Plan, we will be expanding the Whole Foods Market into Italy. Whole Foods Market is considered to be a higher end, more organic store with higher priced products than other markets in the United States. The motto of the brand is â€Å"America’s Healthiest Grocery Store† (Whole Foods Market History, 2016). They are concerned with what their customers are eating and overall health, so they offer so many products thatRead MoreMarketing Plan For Whole Foods Market1554 Words   |  7 PagesIntroduction / History / Company Background Whole Foods Market first opened on September 20, 1980 in Austin, Texas, which is the company headquarters. The founders were John Mackey, Renee Lawson, Craig Weller, and Mark Skiles. These four business people decided that the natural food industry was ready for a supermarket format. The current CEO’s are John Mackey and Walter Robb IV (Whole Foods Market History, 2015). Whole Foods Market stock ticker symbol is WFM and their NACIS code is 445110 (WFM MorningstarRead MoreMarketing Plan For Whole Foods Market1401 Words   |  6 Pages1.0 Overview of the company: Whole Foods Market is a chain of organic, natural supermarkets found in USA, Canada and the UK. Initially founded in Austin, Texas in 1980, at a time when there were less than half a dozen natural supermarkets, the company saw rapid growth domestically through expanding across Texas and then into the West Coast of America. This was achieved through growth from the ground up and acquiring smaller natural food companies. Whole Foods Market in the present day is the resultRead MoreMarketing Plan For Whole Foods Market Essay731 Words   |  3 PagesTarget Customers: Whole foods Market targets people who are more interested in consuming high quality organic foods and living a healthy lifestyle. They want natural and organic foods and are willing to pay higher prices for that. They live in urban areas and are comparatively wealthy. Whole foods Market provides a lot of options for them and a memorable consumer experience when they shop for food. It makes sure to attract these people. In addition to this, to target average consumers it has introducedRead MoreMarketing Plan For Whole Foods Market1040 Words   |  5 Pagesorganizations run more efficiently and effectively (Gray, n.d.). Whole Foods Market (WF) is the largest natural-foods grocer in the United States. In addition, they have stores in Canada and the United Kingdom (Cuenllas, 2013). They have annual sales over $14 billion and net profits over $500 million in 2014 (Amigobulls, 2015). The company got its start in 1978 by John Mackey and Rene Lawson Hardy when opening the doors to a natural foods store called SaferWay, in Austin, Texas. Two years later, they

Doctors and Employment Rights

Question: Discuss about the Doctors and Employment Rights. Answer: Introduction The rights of the employees should be a matter priority that will help them to serve better. However, issue arises when the profession is about saving lives. The essay will discuss whether strikes by the doctors can be supported or not. They might have the duty to save the patients but once they work in an organization, they should also get the facilities that will help them to serve better. The profession of doctors is sacred and they vow that they take in the beginning to save the lives of the individual should not be forgotten. The doctors are assigned the duty of taking care of the life of the human beings. A strike can result in the loss of life or disability among the patients; hence, turning their face away from the duty is not acceptable from the doctors. Some patients may be awaiting the chemotherapy for the cancer; some patients might be awaiting an operation that will help him or her to see again, while some may be waiting to walk again. The negligence the doctors can result in various issues for the patients; some patients may suffer permanent disability, while some may lose their life due to the negligence caused by the strikes. The society cannot stop seeing doctors as human beings and they should fight for their rights. Once the association under which the doctors are working look after them well, there will be less amount of strikes among the doctors. They mainly go on strikes for denial in proper compensation, lack of infrastructure and resources. Once the working conditions of the doctors are taken good care of, there will be lesser strikes and the lives will be saved. Based on ethical norms, it can be said that it is incorrect for doctor to go on strike. Many places punish people in the professions like fire fighters, police and doctors if they go on strike as they are helping the community. However, if the professions are seen from the perspective of an employee then they have the full right to fight for themselves. Thus, it can be said that it will be the duty of the government to look after the people who are serving the community. When on one hand, the government is imposing the punishments, on the other hand it should also see that then doctors are getting proper facilities to carry put their duty in a proper manner. Conclusion The profession of a doctor is made up of rights and duties. The doctors should follow their duties, while their rights should be properly practiced. The essay discussed various issues regarding the strike among the doctors. When on one hand, the patients get neglected, the rioghts of the doctors has employees of any association should also be practiced well. It has been concluded that the doctors should not go to strike but the government or the organization should keep a check that doctors are able to carry out their work well. It will help not only the doctors but the patients as well.

Introduction to marketing

Positioning Positioning presents one of the most important aspects within the service sector. This is since it contributes towards exposing intangible services on appropriate point of reference. Positioning can be referred to as a method of differentiation used in the process of identifying, developing and communicating organization’s products and services. Positioning tend to expose perceived superior and distinctive qualities of intended products and services to target consumers.Advertising We will write a custom research paper sample on Introduction to marketing specifically for you for only $16.05 $11/page Learn More The concept provides good grounds on which services can be differentiated. Normally, service companies create some positioning of their goods and services in such a way that they are able to influence purchase decisions amongst consumers. There is possibility of positioning to be incorporated as part of marketing strategy. Such pl anned positioning enables clear distinction between services from different companies within same competitive market. Generally, consumers within the same market, have different needs hence attracted to distinctive offers within the market. Efficient services should satisfy selected distinctive characteristics based on certain criteria such as; importance, distinctiveness, communicability, superiority, affordability as well as profitability (Kotler and Keller, 2007). Certain characteristics should be evaluated for effective positioning. Such include; intangibility, degree of variability in the nature of service provided as well as inseparability which justifies connection between customer and available services (Fill, 2005). Segmentation profile of the target market showing customers of the selected local service organization and various influences on consumer buying behaviour Accor Hotel Marketing Accor Hotel Group comprises of group of hotels spread all over various regions of the world and using one brand name. In marketing their services, Accor Hotel involves deep scrutiny of all their services for the purposes of promoting their business. Such process entails formulation of valid marketing mix including application of 4P’s. Market Segmentation for Accor Hotel Accor comprises of group of small hotels with each hotel operating based on centralized revenue management system. The hotel operates within the international market managing, owning and franchising nearly over four thousand hotels most of them being Small microenterprises.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Accor Group of hotels segments the market based on the needs which require satisfaction. The changing needs and requirements within the market segments are identified through concrete and effective marketing strategies and decisions. The hotel market segments are divided base d on main components such as geographic, psychographic and socio-economic. Accor hotel group segmentation based on geographic bases comprises of hotel companies found within different regions of the world such as; Ibis, Formulae 1, Etap hotel names used within Europe and other regions. While in the United States the names used include Motel 6 and Red Roof Inns. While psychographic bases incorporates hotel’s life cycle, various buying patterns, motives of customers and attitude regarding intended services. Such services comprise of economy to upscale luxury class hotels within business and leisure sectors. Additionally, Accor’s social-economic bases comprises of women segment, weak-end segment as well as instant market segment. Despite, feeding many segments, the life-style segment proves to be the most lucrative in terms of services demanded (Rajan, 2006). Marketing Mix for Hotel Industry Marketing mix comprises of various offers from the market in which the hotel oper ates. The mix involves application of the 4P’s (Promotion, place, price and people) in the process of identifying potential market segments for the intended services. Appropriate implementation of marketing mix determines the level of acceptability of the products and services and at the same time assists in the process of stirring demand for hotel’s services. Various decision making areas requires attention since they determine to a larger extent positioning of hotel’s services. Such areas comprises of distinctive peripheral services, involvement of creative promotional services, application of affordable pricing strategies capable of assisting Accor Hotel command significant market share. Working with trustworthy and diligent personnel is recommended for the purposes of maintain considerable competitive advantage within the market. Product mix for Accor hotel services comprises of services rendered within catering sector, management on various small hotel bran ches such as restaurant and cafeterias spread all over the regions as previously mentioned. This also includes management and provision of executive rooming services and efficient management of convention halls. However, boarding services within hotel industry are considered important component of the product mix. There is well developed and established information technology which Accor utilizes to attract customers such as online technology (Ramboll management, 2002, pp.2-3). Besides, there should be adequate services in terms of sufficient ventilation, entertainment, lighting system and water supply within the hotel’s premises.Advertising We will write a custom research paper sample on Introduction to marketing specifically for you for only $16.05 $11/page Learn More It is important that organizations should integrate distinctive service operations allowing for efficiency in coordination between customers and individual hotels. Efficient posit ioning is considered capable of revealing needs of intended market segment and various methods on how to satisfy such needs. At the same time payment systems should be modified with the changing technology. Such changes reinforces positioning of services based on efficient internet payment systems, such improvement would enable more online bookings hence decreasing transaction costs. Improvement done in the whole chain of pricing enables easier adjustments; this is especially whenever any individual hotel alters prices within revenue management system. Such movements allows for individual reaction of the hotel towards fulfilment of local customer needs (Ramboll management, 2002, pp.2-3). Promotion mix for such hotel involves various awareness campaigns through various means such as social media. Potential customers become aware of such facilities based on the nature of advertisement used in describing the quality of services and products offered. Such distinctive qualities are promo ted through business advertisement, extensive publicity, and sales promotion, personal selling amongst other potential promotion tools. Consumer buying behaviours are usually determined by nature of services based on the marketing mix. Most of the hotels utilize print media with the most current one being use of computerized technology. Hotels have found it easier to reach customers through social sites such as face book and e-mails. Application of CRS system within hotels enables e-booking which ultimately contributes towards an increase in the number of bookings within particular segments. At the same time development of third-party websites assists hotels in the process of making reservation for their consumers or travel agents. Such wide range of technological installations, assist in the process of optimizing available hotel capacity within the world scale. This provides opportunities for individual hotels in terms of international bookings (Rajan, 2006). The nature of publicit y will determine to a larger extent, consumer response towards hotel services. Such business ventures require publicity of a number of events taking place within the hotel. Provisions for menus, entertainment events, conferences and exhibitions should be publicized through media. Pictures of dignitaries staying within the hotel premises contribute towards consumer attraction. At the same time, the kind of pricing mechanism used of which tactical pricing is found appropriate in the promotion of hotel businesses.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Explanation on positioning strategies used by the selected local service organization Unlike other major competitors within the market, Accor focuses on building its current credentials and reputation based on high quality service provision amongst high-end consumers. Most hotels focus on diversifying their services especially within saturated markets such as United Kingdom. Establishing a chain of hotel services within densely populated areas would ensure that the business attracts higher demand. However, as indicated, management of Accor engages in segmentation, notably through the introduction technologically proven essential service lines. Accor hotels utilize choice of location as one of the most essential positioning strategy. This is applicable in their owned restaurants, guest houses and small tourist attractions centres. At the same time, their distribution system utilizes modern computerized technology for purposes of increasing user of information. This ensures that the d istribution and advertisement of service materials reach large population of media users. The hotel also uses their travel agents as middlemen who happen to buying hotel rooms in bulk and ultimately sell to intended retailers. Such tour operators found within the hotel industry are referred to as producers of services. Such dimensions of business deals enables travel agents to purchase sufficient services at the request of specified clients hence providing convenient network of sales outlets capable of catering for the needs of intended market segment. Positioning Map Positioning map is used within hotel industry for the purposes of identifying various positioning of competitors’ services with respect to identified distinctive characteristics. In this case, the analysis is done by drawing positioning map for particular market segment. However, customers from different market segments may have different opinion and perception on the nature of services provided and intended ben efits. (Kaplan and Norton, 1996b). References Fill, C 2005, Marketing Communications – Engagement, strategies and practice,  Pearson Education Ltd, Edinburgh Gate Kaplan R Norton, D 1996b, The balances scorecard: translating strategy into  Action, Harvard Business School Press, New York. Kotler, P Keller, K 2007, Marketing Management, Pearson, Upper Saddle River, New Jersey, Rajan, V 2006, â€Å"CRM Implementation: Effectiveness Issues and Insights,† Journal of  Service Research, Vol. 9, No.2, pp. 184-194 Ramboll management, 2002, â€Å"Case Study: Accor Hotels,† The European e-Business  Watch, Vol. 2, No.1, pp. 2-3 This research paper on Introduction to marketing was written and submitted by user Livia K. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.